SaaS Glossary

What is a TCO (Total Cost of Ownership)?

What is GDD (Growth-Driven Design)?

What is a TAM (Total Addressable Market)?

What is a POC (Proof of Concept)?

What is a MVP (Minimum Viable Product)?

What is an ACV (Annual Contract Value)?

What is a DNS (Domain Name System)?

What is ETL (Extract, Transform, Load)?

What is CRO (Conversion Rate Optimization)?

What is A/B Testing?

What is ROE (Return on Equity)?

What is LTV (Lifetime Value)?

What is MRR (Monthly Recurring Revenue)?

What is CSS (Cascading Style Sheets)?

What is a CES (Customer Effort Score)?

What is ARR (Annual Recurring Revenue)?

What is a UTM (Urchin Tracking Module)?

What is SQL (Structured Query Language)?

What is MTA (Multi-Touch Attribution)?

What is a KPI (Key Performance Indicator)?

What is BI (Business Intelligence)?

What is CX (Customer Experience)?

What is SSO (Single Sign-On)?

What is an SDK (Software Development Kit)?

What is GTM (Google Tag Manager)?

What is an API (Application Programming Interface)?

What is a CSAT (Customer Satisfaction Score)?

What is an NPS (Net Promoter Score)?

What is a UI (User Interface)?

What is PPC (Pay Per Click)?

What is UX (User Experience)?

What is a SERP (Search Engine Results Page)?

What is SMO (Social Media Optimization)?

What is SMM (Social Media Marketing)?

What is SEM (Search Engine Marketing)?

What is SEO (Search Engine Optimization)?

What is HTML (Hypertext Markup Language)?

What is DMARC (Domain-based Message Authentication)?

What is SPF (Sender Policy Framework)?

What is DKIM (DomainKeys Identified Mail)?

What is a CTOR (Click-to-Open Rate)?

What is an ESP (Email Service Provider)?

What is a MAM (Marketing Asset Management)?

What is WCM (Web Content Management)?

What is a DAM (Digital Asset Management)?

What is a CDP (Customer Data Platform)?

What is a DMP (Data Management Platform)?

What is a CPM (Cost Per Mille)?

What is a CRM (Customer Relationship Management)?

What is a MAP (Marketing Automation Platform)?

What is a CMS (Content Management System)?

What is ROAS (Return on Ad Spend)?

What is ROI (Return on Investment)?

What is a PQL (Product Qualified Lead)?

What is an SQL (Sales Qualified Lead)?

What is a CR (Conversion Rate)?

What is a CTR (Click-Through Rate)?

What is an MQL (Marketing Qualified Lead)?

What is a CPL (Cost Per Lead)?

What is a CPC (Cost Per Click)?

What is a CPA (Cost Per Acquisition)?

What is a CLV (Customer Lifetime Value)?

What is a CAC (Customer Acquisition Cost)?