What is a MAM (Marketing Asset Management)?
System for organizing and distributing marketing materials, ensuring brand consistency and compliance. Includes features like version control and usage rights management. Used by large organizations with multiple brands or locations. Companies like Bynder and Widen provide MAM solutions.
MAM focuses specifically on marketing assets and brand consistency, while DAM manages broader digital content. MAM includes marketing-specific features like campaign management and brand guidelines.
Implement MAM through clear workflows, asset categorization, and access controls. Focus on brand compliance, version control, and distribution efficiency.
MAM best practices include metadata standards, workflow automation, and regular content audits. Maintain brand consistency and optimize asset utilization.
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