What is SEO (Search Engine Optimization)?
Practice of increasing website visibility in organic search results through technical optimization, content strategy, and link building. Essential for digital marketing. Companies invest heavily in SEO to drive organic traffic. Constantly evolving field based on search engine algorithm updates.
Key SEO ranking factors include content quality, backlink profile, technical optimization, and user experience signals. Focus on mobile optimization, page speed, and relevant content creation.
SEO typically shows results in 4-12 months, depending on competition, content quality, and domain authority. Consistent effort in content creation and technical optimization drives long-term success.
Current SEO trends include mobile-first indexing, core web vitals optimization, and user intent matching. Focus on E-A-T signals, structured data, and voice search optimization.
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