MTA (Multi-Touch Attribution)

What is MTA (Multi-Touch Attribution)?

Method for determining which marketing touches led to conversions, considering all touchpoints in the customer journey. More sophisticated than last-click attribution. Used by advanced marketing teams. Companies use MTA to optimize marketing spend across channels.

How does MTA improve marketing ROI?

MTA enhances ROI by identifying the true value of each marketing touchpoint across the customer journey. It enables better budget allocation, campaign optimization, and understanding of cross-channel impact.

What are different MTA models?

MTA models include linear, time-decay, U-shaped, and algorithmic attribution. Each model weighs touchpoints differently based on their impact on conversion, helping marketers understand customer journey complexity.

How do you implement MTA effectively?

Implement MTA by collecting comprehensive touchpoint data, choosing appropriate attribution models, and integrating analytics tools. Focus on data quality, cross-channel tracking, and regular model validation.

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Co-Founder, Senja

Who is this for?

My services will turn on a tap of consistent flowing leads but it’s not for everyone. We’re likely a fit for each other if you’re:

A SaaS businesses that need more customers

If your SaaS company needs qualified users who are ready to become paying subscribers, I can optimize your Google Ads to deliver consistent leads.

Turning over of at least $20k/mth in revenue

I’ll use Google Ads to pour fuel on the fire. We need to know you have product market fit to be confident that you have a service that people are going to buy.

Have a strong retention rate

New users are great but we need to know that they will stay long enough to generate profit from their LTV.

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