What is an NPS (Net Promoter Score)?
Formula: % of Promoters (score 9-10) - % of Detractors (score 0-6)
Measures customer loyalty and likelihood to recommend. Widely used customer satisfaction metric. Companies like Apple and Amazon track NPS as a key performance indicator.
Good NPS programs include timely surveys, follow-up processes, and action planning. Focus on feedback collection, analysis, and systematic improvement based on insights.
Improve NPS through customer experience enhancement, proactive support, and systematic issue resolution. Address detractor feedback and amplify promoter satisfaction.
NPS is influenced by product quality, service experience, and brand perception. Customer interactions and problem resolution affect loyalty metrics.
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