UTM (Urchin Tracking Module)

What is a UTM (Urchin Tracking Module)?

Parameters added to URLs to track digital marketing campaigns in analytics tools. Essential for campaign tracking. Used extensively in digital marketing. Companies use UTM parameters to measure campaign performance.

How do you structure UTM parameters?

Structure UTM parameters using consistent naming conventions, clear campaign identification, and systematic tracking methodology. Focus on accurate source, medium, and campaign attribution.

What makes effective UTM tracking?

Effective UTM tracking combines comprehensive campaign tagging, consistent naming conventions, and regular monitoring. Implement automated tracking systems for accuracy.

How do you analyze UTM data?

Analyze UTM data through campaign performance metrics, conversion tracking, and source attribution. Monitor traffic patterns and engagement across marketing channels.

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Who is this for?

My services will turn on a tap of consistent flowing leads but it’s not for everyone. We’re likely a fit for each other if you’re:

A SaaS businesses that need more customers

If your SaaS company needs qualified users who are ready to become paying subscribers, I can optimize your Google Ads to deliver consistent leads.

Turning over of at least $20k/mth in revenue

I’ll use Google Ads to pour fuel on the fire. We need to know you have product market fit to be confident that you have a service that people are going to buy.

Have a strong retention rate

New users are great but we need to know that they will stay long enough to generate profit from their LTV.

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