"Not only was he able to deliver paying customers below our target cost per acquisition, but he is incredible at helping us stay on top of what's going on in the account."
Olly
Founder @ Senja
SaaS Google Ads Agency, run by the person you hire and reported in MRR.
I plan, build and manage your Google Ads myself. You get reports on trials, pipeline and new MRR. Clicks and impressions stay in the appendix.
- No account managers. The person on the call runs your account.
- Conversions tied to trial, demo and paid, then reported as MRR and payback.
- I'm in your Slack channel, so you message me directly and changes go live ASAP.
Founders and marketers, on the record
"He was very proactive in keeping tabs on our ad programs, making great recommendations, and we've driven several million dollars in ARR because of him."
Natasha
Marketing @ Nooks
"Mitch is a true expert at what he does and I would highly recommend him to other SaaS companies looking for a paid ad specialist."
Lauren
Marketing @ Paperless Pipeline
"Some consultants, they kind of have their secret sauce and they want to keep it to themselves. But for Mitch, that's not the case."
Sander
Founder @ Checkout Page
Reported in trials, pipeline and MRR
Clicks and CTR are inputs. What I report is what the account produced: trials, demos, pipeline, new MRR and months to payback.
B2B AI SaaS · built from scratch
$2,219
New MRR in the first 30 days
With a 2.89-month payback.
Read the case studyB2B SaaS · freemium
$3,664
New MRR per month
From non-branded search terms.
Read the case studyB2B SaaS · sales-led
2x
B2B pipeline, doubled
In under 2 months.
Read the case study
Clients stay unnamed under NDA. Each result links to its full case study.
“We would highly recommend this team to any SaaS business serious about paid growth.”
Dave Batchelor
Co-Founder, DialMyCalls
The average client stays more than 12 months (I don't have any lock-in contracts to keep them here).
# acme-google-ads
2
2Sarah9:12 AM
Trial sign-ups jumped this morning. Did something change?
Mitch9:14 AM
Yes, I moved budget into the competitor campaign yesterday. I'll check trial-to-paid on Friday and report back here.
Change historyLast 7 days
Changes made by: Mitch only
Budget moved to Competitor campaignYesterdayAdded 14 negative keywordsTueNew ad copy test on Trial campaignMonPaid-signup conversion value updatedMonThe person on the call is the person in your account
At most agencies a senior sells the account and a junior runs it. I have no juniors to hand it to. Strategy, build, weekly changes and reporting are all done by me.
- 8+ years in paid media across 85+ verticals, and tens of millions in managed spend.
- A small client list, so your account gets real hours.
- Want a reference? I'll put you in touch with a current client.
“Working with Mitch from Ads That Convert has been a game-changer for our startup.”
Dominic Whyte
Founder, Fillout
Check the fit, then build
Each account starts with your unit economics. If they look like a poor fit for paid search, I'll say so before we start.
01Fit check
Sign-up to paid rate, LTV and target payback, compared against current CPCs for your keywords.
02Tracking
Trial, demo and paid events sent back to Google Ads from your product, CRM or Stripe.
03Build
Starting with high-intent and competitor terms, then moving into non-branded demand.
04Iterate
Weekly changes, and a report written in MRR.
“Mitch has been incredible to work with. Explained difficult concepts clearly and went above and beyond to make sure we were happy. Will definitely work with him again!”
Matt Robinson
Co-Founder, Live Tourney
Who this works for
Google Ads amplifies a product that already sells. It can't create a market for one that doesn't. It works if you:
Sell SaaS, self-serve or sales-led
Trials, freemium or demo requests. I've run all three and set up tracking for each.
Make at least $20k MRR
This shows product-market fit, and gives enough data to judge whether paid search makes sense.
Keep customers long enough to pay back
If churn is too high, customers won't stay long enough to pay back what it cost to acquire them.
Pre-revenue, or hoping ads will find product-market fit for you? I'm probably not the right hire yet.
Why founders hire me and why they stay
You keep control of your account, your data and your contract.
You own the account
Campaigns run in your own Google Ads account, on your card. If we stop working together, everything stays with you.
Tracking built by hand
I write the tracking myself, so paid sign-ups and their value flow back into Google Ads. The dataLayer and UTM tools on this site are ones I built.
No lock-in contracts
Month-to-month, from $2,000.
Published in the PPC press
Search Engine Journal, PPC Hero, Optmyzr and PPC Chat.
References on request
Talk to a current client before you sign.
Don't take our word for it
What happens when paid ads actually work.
"Mitch is super competent and most importantly produces results. My campaigns are at a 4x ROAS!!"
Cathy Paraggio
Owner, NoNetz
"Hiring Mitch has been one of the best decisions I've made for my business this year. Mitch's ability to diagnose wasted ad spend, understand new industries, and make suggestions to lower costs has really helped."
Jordon Chavis
Founder, Forgematic
"From the minute we started the project, the in-depth research that was put into it impressed me. Off the bat performance was strong. Amazing team, amazing results."
Bob Thompson
Owner, Biosol Organics
"It's been a true pleasure working with Mitch. We are delighted with the landing page delivered, specifically the attention to detail, quick turnaround times, and great communication."
Menachem Ani
Founder, JXT Group
"Mitch is super competent and most importantly produces results. My campaigns are at a 4x ROAS!!"
Cathy Paraggio
Owner, NoNetz
"Hiring Mitch has been one of the best decisions I've made for my business this year. Mitch's ability to diagnose wasted ad spend, understand new industries, and make suggestions to lower costs has really helped."
Jordon Chavis
Founder, Forgematic
"From the minute we started the project, the in-depth research that was put into it impressed me. Off the bat performance was strong. Amazing team, amazing results."
Bob Thompson
Owner, Biosol Organics
"It's been a true pleasure working with Mitch. We are delighted with the landing page delivered, specifically the attention to detail, quick turnaround times, and great communication."
Menachem Ani
Founder, JXT Group
What I'm asked by most SaaS founders
Couldn't find an answer?
Book a call and ask me directly.
I don't bring on clients who I don't truly believe I can get results for. That's why before we work together I'll collect a ton of business data from you to calculate if Google Ads will work for your business. Based on this we'll know what metrics we need to hit (and how realistic they are) for your campaigns to be profitable. These forecasts will also serve as a reference for tracking once your campaigns begin so we can measure success.
Most likely... but, the cost of the investment is irrelevant as long as there is more revenue coming back at the end of the month from the sign ups generated via Google Ads. There is a reason why there is so much competition on Google - because it works (very well). I've worked across the most competitive verticals with cost per clicks of $100+ while maintaining profitability. It's all relative.
The scoreboard is set. For the past 8+ years I've been working with business owners of all sizes generating consistent results (see just some of the reviews above). I've worked in ad accounts from every angle - in advertising agencies, freelance and even in my own businesses.
Success KPIs are established in our initial conversations before contracts are signed or payments are made. This keeps everyone on the same page and accountable. I can't guarantee results (no one can) but I will ensure that your campaign has every chance of success.
There are a lot of factors that determine the minimum investment needed to become profitable with Google Ads. This is based on your sign up/demo to sales conversion rate, average lifetime value of your customers and the payback period you need on your customers. Most of my clients start with $5,000-$10,000/mth in ad spend and scale up from there once results are coming in.
Me, me and me. From the moment you enquire to the first sale you make (and the many more after that) - you'll deal with me. There are no account managers, cheap offshore labour or juniors working on your account. This is a serious investment and I treat your ad dollars as if they were my own.
Ready to get more customers for your SaaS?
Book in a call and I'll show you how I'd scale your acquisition with Google Ads for your product.
Free 15-min strategy call · No commitment