"Not only was he able to deliver paying customers below our target cost per acquisition, but he is incredible at helping us stay on top of what's going on in the account."
Olly
Founder
New: 29 → 129 paying customers/moNew case study:From acquiring 29 to 129 paying customers per month with Google AdsSaaS Google Ads Agency,
run by the 
person you hire
and reported in MRR.
I plan, build and manage your Google Ads. You get reports on trials, pipeline and new MRR. Clicks and impressions stay in the appendix.
- No account managers. The person on the call runs your account.
- Conversions tied to trial, demo and paid, then reported as MRR and payback.
- I'm in your Slack channel, so you message me directly and changes go live ASAP.
15 minutes with me, not a sales rep. You'll leave with a go or no-go on paid search.
- "Amazing results."
- "My campaigns are at a 4x ROAS!!"
- "He really takes charge and gets stuff done."
- "A game-changer for our startup."
- "Knows Google Ads really well and he is super responsive."
- "Stellar results, unachievable through previous managers."
- "One of the best decisions I've made for my business this year."
- "So many headaches solved at once!"
- "Went above and beyond to make sure we were happy."
- "Attention to detail, quick turnaround times."
Founders and marketers,on the record.
Want the same for your SaaS?
I'll tell you on the call whether paid search will work for you, and what it would take.
Reported in trials,pipeline and MRR.
Clicks and CTR are inputs. What I report is what the account produced: trials, demos, pipeline, new MRR and months to payback.
B2C AI SaaS
129
Paying customers a month
Up from 29 in six months.Up from 29 in six months, profitable every month.
Read the case study →: Paying customers a monthB2B AI SaaSB2B AI SaaS · From scratch
$2,219
New MRR in 30 daysNew MRR in the first 30 days
2.89-month payback.With a 2.89-month payback.
Read the case study →: New MRR in the first 30 daysB2B · FreemiumB2B SaaS · Freemium
$3,664
New MRR per month
From non-branded search.From non-branded search terms.
Read the case study →: New MRR per monthB2B · Sales-ledB2B SaaS · Sales-led
2x
B2B pipeline, doubled
In under 2 months.
Read the case study →: B2B pipeline, doubled
"We would highly recommend this team to any SaaS business serious about paid growth."
Rezi approved being named. Other clients stay unnamed under NDA. Each result links to its full case study.
The average client stays more than 12 months(I don't have any lock-in contracts to keep them here).
Every change made by me,and explained in your Slack.
The person on the callis the person in your account.
At most agencies a senior sells the account and a junior runs it. I have no juniors to hand it to. Strategy, build, weekly changes and reporting are all done by me.
- 8+ years in paid media across 85+ verticals, and tens of millions in managed spend.
- A small client list, so your account gets real hours.
- Want a reference? I'll put you in touch with a current client.
"Working with Mitch from Ads That Convert has been a game-changer for our startup."
Check the fit,then build.
Each account starts with your unit economics. If they look like a poor fit for paid search, I'll say so before we start.
01
Fit checkbefore any spend
Sign-up to paid rate, LTV and target payback, compared against current CPCs for your keywords.
02
Trackingall the way to paid
Trial, demo and paid events sent back to Google Ads from your product, CRM or Stripe.Trial, demo and paid events sent back to Google Ads from your product, CRM or Stripe, so bidding learns from revenue, not form fills.
03
Buildfrom high intent outwards
Starting with high-intent and competitor terms, then moving into non-branded demand.
04
Iterateand report in MRR
Weekly changes, and a report written in new MRR, not clicks.
"Mitch has been incredible to work with. Explained difficult concepts clearly and went above and beyond to make sure we were happy. Will definitely work with him again!"
Who this works for,and who it doesn't.
Google Ads amplifies a product that already sells. It can't create a market for one that doesn't. It works if you:
You sell SaaS,self-serve or sales-led
Trials, freemium or demo requests. I've run all three and set up tracking for each.
$20k+ MRRalready coming in
This shows product-market fit, and gives enough data to judge whether paid search makes sense.
Customers who staylong enough to pay back
If churn is too high, customers won't stay long enough to pay back what it cost to acquire them.
Pre-revenue, or hoping ads will find product-market fit for you? I'm probably not the right hire yet.
Why founders hire meand why they stay.
You keep control of your account, your data and your contract.
Reported in MRR
Weekly, fortnightly or monthly reports on pipeline and new MRR, not clicks.
You own the account
Campaigns run in your Google Ads account. If we stop, everything stays with you.
Tracking built by hand
I write it myself, so paid sign-ups and their value flow back into Google Ads.
No lock-in contracts
Month-to-month from $2,000. Clients stay because it works, not because they're stuck.
Interview
Podcast
Article
ArticleHyper-local PPC landing pagesPublished in the PPC press
Written for Search Engine Journal, PPC Hero, Optmyzr and PPC Chat.
References on request
Speak to someone I work with now before you sign anything.
What I'm asked bymost SaaS founders.
Before we work together, I look at your sign-up to paid rate, customer lifetime value and target payback, and compare them with what clicks cost for your keywords. That shows what the campaigns need to hit to be profitable, and how realistic it is. If the numbers don't work, I'll tell you on the call. If they do, the same numbers become the targets I report against.
You talk to me, not a sales rep. You don't need to give me access to your Google Ads account. Rough figures for revenue per customer, sign-up to paid rate and current ad spend are enough.
By the end you'll get a go or no-go on paid search. If it isn't a fit yet, I'll say so and explain what would need to change.
Two parts. My management fee starts at $2,000 a month. Your ad spend is paid to Google directly, on your own card.
Most of my clients start with $5,000 to $10,000 a month in ad spend and scale up once results come in. The right amount depends on your sign-up to paid rate, customer lifetime value and target payback, and I'll size it with you on the call.
Me. From the first call to the weekly reports, you deal with me. There are no account managers, juniors or offshore staff on your account.
I've worked in paid media for 8+ years across 85+ verticals, in agencies, as a freelancer and in my own businesses. I keep a small client list on purpose, so your account gets real hours from the person who built it.
Most accounts have campaigns live within 7 days of onboarding. That includes the tracking, so trials, demos and paid customers are reported back to Google Ads from the start.
There are no lock-in contracts. It's month-to-month. Campaigns run in your own Google Ads account, on your card, so if we stop working together everything stays with you.
We agree the targets before you sign or pay anything, usually cost per trial or demo, cost per paying customer and months to payback. My reports are written against those. I can't guarantee results (no one can), but I'll make sure your campaigns have every chance of success.
Often, yes. But the cost of a click doesn't matter on its own. What matters is whether more revenue comes back than you spend. Search is competitive because it works. I've run accounts with clicks over $100 that stayed profitable.
Couldn't find an answer?
Book a call and ask me directly.
Ready to get more customersfor your SaaS?
Book in a call and I'll show you how I'd scale your acquisition with Google Ads for your product.
You'll talk to me, not a sales rep · Free · No commitment