ACV (Annual Contract Value)

What is an ACV (Annual Contract Value)?

Formula: Total Contract Value / Number of Contract Years

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Measures the annual value of a subscription or contract normalized to a 12-month period. Important for B2B SaaS companies. For example, a 3-year contract worth $300,000 has an ACV of $100,000. Companies use ACV to standardize contract values across different terms.

How do you optimize ACV?

Optimize ACV through strategic pricing, contract terms, and value-based selling. Focus on customer success, upselling opportunities, and long-term relationship building.

What impacts ACV growth?

ACV growth is influenced by pricing strategy, contract duration, and customer expansion. Market conditions and competitive factors affect contract values.

How do you increase ACV?

Increase ACV through feature upgrades, service additions, and strategic account planning. Focus on customer value demonstration and relationship expansion.

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Who is this for?

My services will turn on a tap of consistent flowing leads but it’s not for everyone. We’re likely a fit for each other if you’re:

A SaaS businesses that need more customers

If your SaaS company needs qualified users who are ready to become paying subscribers, I can optimize your Google Ads to deliver consistent leads.

Turning over of at least $20k/mth in revenue

I’ll use Google Ads to pour fuel on the fire. We need to know you have product market fit to be confident that you have a service that people are going to buy.

Have a strong retention rate

New users are great but we need to know that they will stay long enough to generate profit from their LTV.

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