What is SMM (Social Media Marketing)?
Promoting products or services through social media platforms, including organic content and paid advertising. Platforms include Facebook, Instagram, LinkedIn, and TikTok. Essential for brand building and customer engagement. Companies use SMM for both B2C and B2B marketing.
Measure SMM success through engagement rates, reach, conversions, and brand sentiment. Track follower growth, click-through rates, and social media ROI across platforms.
Top-performing content includes video, interactive posts, and authentic brand stories. Focus on platform-specific formats, timely trends, and audience engagement patterns.
Build SMM strategy through audience research, content planning, and engagement tactics. Define clear goals, create consistent brand voice, and measure performance regularly.
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