CTOR (Click-to-Open Rate)

What is a CTOR (Click-to-Open Rate)?

Formula: (Number of Clicks / Number of Opens) × 100

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Measures email engagement by showing the percentage of people who click after opening an email. More precise than CTR for email marketing. Used by email marketers to optimize content and design. Industry averages vary but typically range from 20-30%.

What affects CTOR performance?

CTOR is influenced by email content relevance, design quality, and call-to-action placement. Mobile optimization, personalization, and segmentation strategies impact click engagement rates.

How do you improve CTOR?

Improve CTOR through compelling content, clear CTAs, and mobile-responsive design. Test different layouts, content types, and personalization strategies to optimize engagement.

What's a good CTOR benchmark?

Industry CTOR averages range from 20-30%, but vary by sector. Compare performance against industry standards and historical trends for context.

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Who is this for?

My services will turn on a tap of consistent flowing leads but it’s not for everyone. We’re likely a fit for each other if you’re:

A SaaS businesses that need more customers

If your SaaS company needs qualified users who are ready to become paying subscribers, I can optimize your Google Ads to deliver consistent leads.

Turning over of at least $20k/mth in revenue

I’ll use Google Ads to pour fuel on the fire. We need to know you have product market fit to be confident that you have a service that people are going to buy.

Have a strong retention rate

New users are great but we need to know that they will stay long enough to generate profit from their LTV.

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