What is CX (Customer Experience)?
Total sum of all interactions between a customer and your brand across all touchpoints and channels. Includes every stage of the customer journey. Critical focus for modern businesses. Companies like Amazon and Apple are known for exceptional CX.
Measure CX success through customer satisfaction scores, Net Promoter Score (NPS), customer effort score, and retention rates. Track customer feedback, engagement metrics, and loyalty indicators across touchpoints.
Great CX combines personalized interactions, seamless omnichannel experience, and proactive support. Focus on customer journey mapping, emotional connection, and consistent brand experience across touchpoints.
Improve CX by collecting customer feedback, analyzing pain points, and implementing solutions. Invest in staff training, technology infrastructure, and process optimization. Regular assessment and adaptation are key.
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