What is a SERP (Search Engine Results Page)?
Page displayed by search engines in response to a query, including organic results, paid ads, and various SERP features. Critical focus for SEO and SEM efforts. Constantly evolving with new features and layouts. Companies optimize for various SERP features like featured snippets and local pack.
Optimize SERP visibility through comprehensive keyword strategy, technical SEO, and content optimization. Focus on featured snippets, rich results, and local SEO to maximize search presence.
SERP rankings are influenced by content relevance, technical optimization, backlink quality, and user experience signals. Mobile optimization and page speed also impact visibility.
Track SERP performance through position monitoring, click-through rates, and feature visibility. Analyze competitor rankings and search intent patterns.
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