What is a CSAT (Customer Satisfaction Score)?
Formula: (Number of Satisfied Customers / Total Number of Survey Responses) × 100
Measures customer satisfaction with specific interactions or experiences. Used for transactional feedback. Companies use CSAT to monitor service quality and identify improvement areas.
Improve CSAT through responsive customer service, proactive communication, and consistent experience delivery. Focus on employee training, process optimization, and feedback implementation to enhance satisfaction levels.
Good CSAT scores typically range from 75-85%, though benchmarks vary by industry. Compare scores against competitors and track trends over time to measure improvement.
Measure CSAT through timely surveys, multiple feedback channels, and consistent scoring methods. Track responses across different touchpoints and customer segments.
Ready to get more customers for your SaaS?
Book in a call and I’ll show you how I’d scale your acquisition with Google Ads for your product.