CPM (Cost Per Mille)

What is a CPM (Cost Per Mille)?

Formula: (Total Campaign Cost / Number of Impressions) × 1000

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The cost to reach 1,000 viewers with an advertisement. Common in display advertising and social media marketing. For example, Facebook might charge $7 CPM for reaching 1,000 users in their news feed. Media companies, brand advertisers, and awareness campaigns frequently use CPM pricing. Popular for brand awareness campaigns on platforms like YouTube and Instagram.

How do you calculate effective CPM?

Calculate effective CPM by analyzing total campaign spend, impression volume, and audience reach. Consider factors like viewability rates, audience quality, and engagement metrics to determine true advertising costs and value.

What factors affect CPM rates?

CPM rates vary based on targeting options, placement quality, seasonal demand, and industry competition. Premium publishers, advanced targeting, and high-value audiences typically command higher CPMs.

How do you optimize CPM campaigns?

Optimize CPM campaigns through audience targeting refinement, placement selection, and creative testing. Focus on viewability, brand safety, and engagement metrics to maximize advertising ROI.

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"Mitch is super competent and most importantly produces results. My campaigns are at a 4x ROAS!!"

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Founder, Forgematic

"From the minute we started the project, the in-depth research that was put into it impressed me. Off the bat performance was strong. Then, as we continued to run ads, they didn't just set it and forget. Amazing team, amazing results."

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Owner, Biosol Organics

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CEO, A&J Education

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Owner, Social Slingshot

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""Mitch knows Google Ads really well and he is super responsive. He is good because he thinks about more than just driving traffic. He's on the case in terms of making sure landing pages are well optimised and everything's set up to obtain as many customers as possible.

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Owner, Brand Vine

"Mitch is extremely talented and has achieve stellar result for us unachievable through previous managers. Mitch is also right on to new Google trends and requirements which is honestly very rare we’ve found."

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Practice Manager, DLG

""Working with Mitch from Ads That Convert has been a game-changer for our startup. He helped us iron out dozens of issues we were having with our Google Ads - from small misconfigurations to major oversights.

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Founder, Fillout

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Co-Founder, Senja

Who is this for?

My services will turn on a tap of consistent flowing leads but it’s not for everyone. We’re likely a fit for each other if you’re:

A SaaS businesses that need more customers

If your SaaS company needs qualified users who are ready to become paying subscribers, I can optimize your Google Ads to deliver consistent leads.

Turning over of at least $20k/mth in revenue

I’ll use Google Ads to pour fuel on the fire. We need to know you have product market fit to be confident that you have a service that people are going to buy.

Have a strong retention rate

New users are great but we need to know that they will stay long enough to generate profit from their LTV.

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